Bex
← HomeMeet Bex

An ibex who knows the climb

Bex is an Alpine ibex and your guide for the next 30 days. He's honest, patient and allergic to buzzwords. His family started over in a new country with almost nothing, so he works best with people who are starting over too.

Bex climbing a rock wall toward a flagBex climbing a rock wall toward a flag
His story

Three kids, one wall, one rule

  1. 1906

    Three kids over the border

    By the early 1800s, hunting had wiped Alpine ibex out across almost all of the Alps. About a hundred survived in one valley, Gran Paradiso in Italy, the king's private hunting ground. Switzerland asked for years to buy a few. The king refused. So in June 1906, three ibex kids, two females and a male, were smuggled over the border. One of them was Bex's ancestor.

    Three ibex kids walking in a line across a mountain passThree ibex kids walking in a line across a mountain pass
  2. 1906 to 1933

    Starting over with almost nothing

    Over the next 27 years, 59 kids made the same trip and were raised on baby bottles in a wildlife park in St. Gallen. Today tens of thousands of ibex live across the Alps, and all of them come from that one small group. Bex's family began again in a new country, from almost zero.

    Four ibex kids behind a wooden fence, a few adult ibex on the ridge behind themFour ibex kids behind a wooden fence, a few adult ibex on the ridge behind them
  3. The name

    Born above a small town

    Bex is short for ibex. It is also a small town in the Swiss Alps, in the canton of Vaud. Bex was born on the slopes above it and named after the place he comes from.

    Young Bex on a steep slope above a tiny mountain townYoung Bex on a steep slope above a tiny mountain town
  4. Age two

    He had to leave

    Young male ibex leave the herd they grew up in at around two. Nobody asks them. Bex left too, like everyone does, and suddenly had to find his place among strangers.

    Young Bex walking away from his herd along a mountain pathYoung Bex walking away from his herd along a mountain path
  5. One season

    He lost every contest

    In big groups of males, rank comes down to horn size. Bex was smaller than the rest and lost every contest. For a whole season he kept trying to win by their rules.

    Young Bex facing a much bigger male ibex on a meadowYoung Bex facing a much bigger male ibex on a meadow
  6. 49 metres

    He found his wall

    The Cingino dam in northern Italy is a near-vertical wall about 49 metres high. Ibex climb its face to lick minerals off the stones. Heavy adult males don't manage it; lighter, younger ibex do. What made Bex lose on the slope let him climb the wall.

    Bex on top of a tall stone wall, two big males at its footBex on top of a tall stone wall, two big males at its foot
What he learned on the wall

Up close, no wall is smooth

From below it looks impossible. Up close it is made of small footholds. A job search looks like a vertical wall too. With Bex it becomes 30 footholds, one a day. And the other rule: don't try to win where you're weakest. Find the wall that fits your hooves.

How Bex coaches

Five rules from the mountain

Every part of his story is a part of the route.

1

Find your wall

Choose the role that fits your strengths, not the one that sounds best. That's what the first week is for.

Days 1 to 7 · Base Camp
2

Grip needs both

An ibex hoof has a hard outer rim and a soft inner pad. Your results and your human story only hold together.

Days 6 and 10 to 12 · skill sprints
3

No wall is smooth up close

A big goal is small footholds. One step a day, 15 to 20 minutes, 100 metres at a time.

Every day · 30 steps to 3,000 m
4

Thin rings count

Horns add one ring a year, thin in hard years. A gap or a short job on your resume gets explained, never hidden.

Days 8 to 14 · Camp 2
5

Falls are data

Ibex slip and try another line. A rejection means a route got tested, and you use what you learned on the next one.

Days 15 to 21 · Camp 3
How he talks

Calm, direct, a little dry

Short sentences, plain words, one question at a time. He never calls a weak line good, and he never guilt-trips you for a missed day. The mountain isn't going anywhere.

Buzzword in a resume
“Results-driven” doesn't hold anything. What did you do that changed something?
After a rejection
That stings. But now we know this route. What did they ask? We'll use it next time.
Back after five days
Welcome back. We're still at 1,200 metres. Nobody left. Shall we keep going?
Worried about a career gap
A thin ring is still a ring. What did you do that year? Let's show it.
What Bex is not

A guide, not a cheerleader

Not a hype coach

No “You've got this” and no emoji showers. He celebrates the summit, not every step.

Not a therapist

He listens, then steers back to the next step. If things are really hard, he drops the jokes and speaks plainly.

Not a human

Bex is an AI coach. He never pretends to have had a job or a boss, and never makes up stories about other clients.

Bex on a summit next to a cairn of stonesBex on a summit next to a cairn of stones
Day 30

He keeps a stone from every summit

When you reach 3,000 metres, Bex takes a small stone from your summit. He has a lot of them and remembers whose each one is. His one weak spot: he's better going up than down. So on day 30, you plan the next 30 days together.

The facts behind the story

Bex is fictional. The ibex history, the dam and the horn rings are real.

Which wall fits your hooves?

Take the 2-minute quiz, see your 30-day route and walk the first 3 days free. No card.

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